Many online retailers and commerce sites focus on traffic, either through organic search results or through the purchase of banner ads and text adds in relevant search engines/social media. Quite often conversion is something that is done ad hoc, and many design issues are dictated by convention or personal opinions inside the marketing and interaction-design departments.
So what happens when AB testing or other conversion testing is done? The results can be spectacular, due to the nature of compound conversion. See the infographic below.
Notes:
1. Amazon wins the conversion game by having customer’s credit cards on file, and a one click purchase process.
2. Fast loading sites, and that means each and every page, have higher conversion rates.
3. Making small changes can bump up conversion rates, and sometimes it is many small tweaks that make that statistical difference.
4. Going from a conversion rate of 6% to 6.6% does not sound like a lot, but for large enterprises, the ROI is substantial – largely because that percentage of increased conversion compounds over many months and years after the changes have been made.
Conversion Is The New SEO originally appeared on Jugnoo Blog - Social Media is a Business: Social Media Presence Management under a Creative Commons license.
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